About

Established in 2002, 7th Sense is a premier market research company that specializes in unearthing insights and bringing them to life. Offering some of the most experienced research specialists in the business, 7th Sense blends both innovative and foundational approaches to qualitative, ethnographic, quantitative, and mixed-method research.

Our Story

We begin with the 5 human senses: the faculties by which the mind receives information about the world. Then we recognize the role of intuition: the 6th sense accounting for perception without conscious reasoning. The creation of our name was designed as a follow-up to this 6th Sense. 7th Sense is a company that can be used to help validate or challenge a clients’ intuition by gathering and exploring the impressions of highly targeted consumer groups.

Services

Advanced Product Clinics

Display prototypes to targeted consumers for evaluation within a representative environment, typically including current competitive product entries. Understand potential for category leadership based on consumer reaction to design, package, usability, etc. Analyze data to provide actionable insights in order to refine and further develop products.

Quali-Quant Evaluations

Targeted quantitative evaluations of products or services in a central location, followed by qualitative discussions in small or large groups. Immediacy of qualitative feedback enables consumers to share insights while evaluations are ‘fresh’.

Online Quantitative Surveys

Surveys to understand consumer attitudes / preferences, determine market leaders, identify trends. Online approach allows short lead times for implementation and analysis, meeting client needs when turnaround time is paramount.

Ethnographic / Immersion / Observational Research

Interaction with, and observation of, consumers in key environments of their lives (home, car, etc.) to reveal values, beliefs and consumption patterns. 7th Sense encourages direct client participation which often enhances and deepens the learnings discovered.

LifeStream

An immersive, next-generation tool for conducting online research that helps make human experiences easier to access and understand by combining the convenience of the web, the interactivity of social media, and the pervasiveness of smartphones.

Data Sciences

Our Data Science division was created specifically to address the importance of providing a truly comprehensive analytics platform to marketing departments, and to create an ‘applied’ approach to data that combines science and consumer / client realities. Rather than using an existing, “one-size-fits-all” process to business objectives, 7th Sense aims to create a platform and client solutions that are 100% customized.

In-depth Qualitative Services

With a deep tool chest of projective and enabling techniques to directly and indirectly uncover the richness of consumer thoughts, feelings, and choices via discussion groups, workshops, triads, and 1x1 interviews. Industry-leading experience with over 30,000 qualitative sessions conducted since 7th Sense’s inception in 2002.